Liz Aboody UX Portfolio
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Website Redesign Concept - Lady Freethinker
Link:
Link:
Project Type:
Website Redesign
Role:
User Research
Date:
April 2025
Location:
Denver, CO
Key Takeaways:
User-Centered Design Boosts Engagement - Focusing on user needs (navigation, accessibility, content) improves website interaction.
Aesthetics & Functionality Drive Success - Balancing visual appeal with usability and performance is key for an effective redesign.
As part of a rapid innovation challenge focused on the Lady Freethinker nonprofit website, our team aimed to enhance user experience. My core contributions included a thorough user flow analysis to identify key interaction points and the development of A/B testing strategies to validate design decisions and optimize user engagement. This project showcases my ability to apply user-centered methodologies for website improvement and data-driven design exploration.
