Liz Aboody UX Portfolio
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Mobile App Ideation & Creation - Pawsitive Impact
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Project Type:
Mobile App Ideation & Design
Role:
Mobile UX Designer
Date:
January 2025
Location:
Denver, CO
Key Takeaways:
Focusing on Core User Needs and Pain Points Drives Relevant and Valuable App Ideas - Effective ideation starts with a deep understanding of the target audience's problems, motivations, and contexts. By centering the ideation process around these core user needs, you can generate app ideas that are more likely to provide real value and gain traction.
This project involved navigating the initial phases of the design thinking process for a startup aiming to build a community support mobile application. Starting with user research and the creation of a user persona, I progressed to defining a clear problem statement and brainstorming potential solutions. The process culminated in applying visual storytelling to effectively communicate a proposed solution. Building upon this foundation, subsequent phases included prototyping and user testing to identify usability issues and iterate on the user flow, ultimately leading to the development of a mini case study. This experience demonstrates my understanding and application of the end-to-end UX design process, from initial research to iterative refinement.
