Liz Aboody UX Portfolio
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Walk the Store - LinkedIn
Link:
Project Type:
Heuristic Evaluation
Role:
Usability Analyst
Date:
February 2025
Location:
Denver, CO
Key Takeaways:
Observing User Flows Reveals Friction Points in the Digital Experience - By actively navigating common tasks within the platform, you can directly experience any points of confusion, inefficiency, or frustration in the user flow, much like noticing bottlenecks or confusing layouts in a physical store.
Experiencing the Platform as Different User Personas Highlights Varying Needs and Behaviors - Stepping into the shoes of different user personas while "walking the store" can illuminate how well the platform caters to diverse needs and identify areas where the experience could be tailored or improved for specific user groups.
This "walk the store" exercise involved experiencing the end-to-end user journey of a mentee seeking a career mentor. By analyzing the existing UI through the lens of accessibility, usability, and visual design principles, I identified key pain points and potential areas for improvement. This analysis, informed by provided user feedback and a heuristic evaluation checklist, allowed me to uncover unmet user needs for both prospective mentors and mentees within a networking and connection platform. The resulting insights informed the initial stages of designing a new career coaching/mentoring feature for Elevate360's client, LinqUp, a networking application for design and technology professionals. This project demonstrates my ability to critically evaluate existing user experiences, empathize with user needs, and apply design thinking methodologies to inform the development of new digital features.